BrandDirect is Now Nationwide East
BrandDirect will now be known as Nationwide East, the group announced Monday. The group consists of 700 member companies in 20 states.
"We’ve been a division of Nationwide Marketing Group since the late 90’s and as the Nationwide brand has become dominant throughout North America it’s become more important to make sure our vendors, members and prospects understand our close relationship," group director Murray Provine said as part of the announcement. "This change is in name only. All of the staff, vendors and membership will remain the same.”