Stock the Brands You Trust
You’ve already invested plenty to ensure you have a brand that your customers trust; one that delivers on the promise of quality and service. Are the brands that you’re placing on the shelves doing the same? The company behind the product may have a bigger impact on your bottom line than you think. Especially if they are failing on any of the brand integrity markers - product quality, service quality, and social and environmental responsibility - that promote ultimate brand satisfaction. People like brands that are like them.
In the social world we live in, we’ll gladly tell others about the product and the store it was bought from. So how do you stay out in front of the positive-brand parade in the accessories category?
One way is to choose brands that meet and exceed CE industry product standards. Take UL ratings for example. They are benchmarks from an unbiased third party in consumer safety, and attest to the quality of a product. Having products UL listed isn’t mandatory, and not all manufacturers pay for testing. Requiring mounts and other accessories to carry a UL marker ensures their quality and also protects your customers from potentially unsafe products. They also protect your brand byassociation.