BrandSource to Debut Kathy Ireland Ads
BrandSource, which announced earlier this year that they have enlisted Kathy Ireland as an ambassador, is debuting its first series of broadcast ads featuring the model and lifestyle designer.
Ireland is appearing in individual ads for BrandSource members, including Slager Appliance in Iowa. Torus Marketing produced the ads.
"We believe that the new advertising spots featuring Kathy will help us hit a home run with our target customer – the woman who makes final purchasing decisions for the home,” Bob Lawrence, CEO of BrandSource, said as part of the announcement. “Kathy is a role model for many women, and she’s been a tremendous source of support for our organization.”