BrandSource Launches Mission-Specific Programs in Vegas
ProSource is excited to see that several vendor partners are viewing the group as a place to launch the new product, augmenting group members’ profit margins so they can make more margin than they could as recently as six months ago, he says. “It’s kind of a dual effect: the raising of price coupled with vendor support to give our members significantly more margin.”
The BrandSource app took center stage during the opening keynotes at the show. According to Ristow, it’s the most downloaded appliance app on the market today. It offers features, specs, features, manuals and more, all free to the consumer, which saves time and effort in-store. While consumers are more knowledgeable about the product, retailers have become more adept on the sales floor as well, thanks to the dealer-based app, which offers product research, demo training videos, sales assistance for consumers and comparison price shopping.
The most important element in moving product, according to Ristow, is the product demo. Over 70 percent of consumers who see 4K in action want it, while the majority of those who don’t see it won’t want it.