BrandSource, LG Expand Partnership to Appliances
BrandSource and LG Electronics have expanded their partnership to include LG's home appliances. LG's products, including home entertainment, have been available to members of BrandSource for six years.
“Our goal is always to support our members and help them be more successful. And LG appliances, among the highest-rated and most desirable in the U.S. market, are a great fit for our group,” BrandSource CEO Bob Lawrence said as part of the announcement. “The strength of the LG brand and their terrific product line-up will help independent regional dealers draw more consumers into their stores.”