BrandSource Offers Financing
BrandSource last week introduced a first-of-its-kind financing program for the spring. Under the program, the new BrandSource credit card offers qualifying customers 0 percent interest, 24-month financing for a six-week promotional period beginning April 22.
“When a typical retailer runs a 0 interest, 24-month promotion, associated fees often climb as high as 10 percent, making it cost-prohibitive,” Bob Lawrence, CEO of BrandSource, said as part of the announcement. “We’ve negotiated with Citi Financial Services to help offset the cost of this program so our members pay less than 1 percent. The money saved can be used for other things, including additional promotions or even member dues.”