BrandSource Recaps Convention
Thousands of retail buying group BrandSource members and vendors came away from last month's convention in Orlando primed for a rebounding economy.
Retired Whirlpool executive and keynote speaker Joe Higgins confirmed what the audience already knew: The appliance, electronics and home furnishings industries were hit hard by the recession. But with strengthening home prices, increasing home sales and more remodeling and construction projects looming on the horizon, BrandSource members have tremendous opportunities for growth over the next decade, he said.
BrandSource CEO Bob Lawrence emphasized the importance of mobile applications and social media and discussed new developments with the BrandSource mobile app, the first in the industry when it launched last summer. Available in two versions for both dealers and consumers, it currently reigns as the number-one appliance app in the App store. The BrandSource dealer app lets members instantly research more than 7,000 appliances and electronics from the palm of their hands. The consumer app features a dealer locator and lets shoppers to save favorites and share information via social media channels.