Braun is Back in the Kitchen
The De’Longhi Group has brought the Braun Kitchen Collection back into the North American market, after an eight-year hiatus. The newest product line, which has just begun selling in Bed, Bath and Beyond, Bloomingdales and Amazon, will hit the Best Buy salesfloor and web site in July.
“We looked at what North American consumers want from today’s Braun. It’s been a three-and-a half-year process, from strategy, to research, to market. We’re already getting amazing feedback from consumers,” said Mike Prager, president and CEO of De’Longhi Group N.A. De’Longhi purchased the rights to Braun’s household appliances division four years ago.