Strength in Numbers
The phrase “the whole is greater than the sum of its parts” aptly applies to the CE accessories market. This underestimated category covers an unparalleled breadth and depth of product. Piece by piece, these disparate parts amount to a $9.3 billion behemoth. Heading into 2008, CEA expects CE accessories shipment revenue to jump 8 percent over 2007.
To maximize sales in this market, either as a retailer or manufacturer, it pays to understand a few key metrics:
• Where is the accessory as well as the primary CE device on the product lifecycle curve?