Strength in Numbers
The installed base for many digital imaging accessories, such as battery chargers and memory cards, has moved in lock-step with that of the primary device and is now closing in on 60 percent. But in many cases, consumers are seeking replacements and additional items. For example, only 29 percent of those with memory cards said it came with the camera. And among accessory non-owners, photo printers with docking stations are a popular planned purchase.
Multiplayer and new controllers are strong drivers of gaming accessory sales. With each new generation of console, more gamers look to play with others, both in the home and across the Internet. And since current game consoles typically ship with only one wireless controller, most gamers need to purchase another one. Communication with your fellow gamers is also important online and so potential sales of wired, wireless and surround-sound headsets are desired, with intent to buy exceeding 20 million units in total. New game genres based on a musical theme have also fueled controller purchases, as 17 percent of adults report owning a musical instrument type of controller.
Tim Herbert is CEA’s senior director of market research.