We are at the cusp, the early dawn of re-seeding and re-accelerating brick and mortar retail greatness. From recent retail merchant meetings across the country, I assure you that brick and mortar retailers are developing and enlisting pithy mobile apps at record speeds, designed to attract, convert and retain shoppers throughout their home, mobile and business lives.
What is the goal of retail's new mobile app focus? To scale traffic rapidly, effectively and profitably across brick and mortar retailers' mighty "quad-four" business model:
1. physical store
2. e-commerce engine
4. human capital in the store aisle to serve and to support
Peter Weedfald is the Senior Vice President of Sales and Marketing for Sharp Home Electronics Company of America (SHCA). He has also served as President of Gen One Ventures, SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.