Bright Future for Internet Video Revenue, Says Parks Associates
According to Parks Associates’ new report, “Internet Video: Direct-to-Consumer Services,” annual U.S. revenue from Internet video services will surpass $7 billion in the next four years. This includes user-generated content, television shows and films. The report also forecasts an increase in the percentage of revenue from the services themselves as opposed to advertising. Between 2007 and 2010, Parks Associates estimates that the percentage of revenue from user-paid services will jump from 15 to 40 percent.
Kurt Scherft, vice president and principal analyst at Parks Associates, says, “Major broadcasters, movie studios, retailers, and content aggregators are all experimenting with new ways to distribute video content online and attach advertising to their offerings.”
The report states that viewership and ad revenue for current primetime TV shows has increased thanks to online distribution. It also suggests that frequenters of Web sites that specialize in user-generated content will be among the earliest to buy Internet video content.
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