The Final 10 Percent
There’s a lot that can go wrong between the time a manufacturer finishes making a cell phone and when the dealer receives it, which is a why a lot of them look to a company like Brightpoint.
Not a household name, Brightpoint bills itself as the “last mile” in the wireless distribution and supply chain, with a constant focus on driving
costs out of the channel by streamlining processes and improving systems. Its roster of clients is a Who’s Who
of the wireless industry (basically every carrier you’ve ever heard of, sans Verizon Wireless and AT&T).
And now Brightpoint is global. The company recently completed a merger with Dangaard Telecom, the leading wireless distributor in Europe, creating a “one-stop shop” for retailers by providing economies of scale to handset manufacturers such as Motorola, Nokia, Samsung, HTC and Sony Ericsson, along with wireless carriers such as Sprint, Nextel, Telefonica, Vodaphone and T-Mobile.