Brightstar Forms “Brightstar Retail” With WSA
Brightstar Corp. has acquired a majority interest in a new company, Brightstar Retail, a partnership with WSA Distributing. The move adds consumer electronics retail to Brightstar’s repertoire, formerly composed of wireless distribution and supply chain solutions. WSA, whose clients include Logitech, Creative, Belkin, Uniden, iSympnony and Lexar, distributes to countries in Latin America. Accordingly, Brightstar Retail will focus initially in Mexico in 4,000 points of sale currently supported by WSA, expanding to the rest of Latin America before extending the brand globally.
Brightstar President and CEO R. Marcelo Claure said, “WSA’s customers see tremendous value in the added services and support that WSA brings to the retail environment. By coupling their advanced retail support and consumer electronics expertise with Brightstar’s unmatched infrastructure and local experts, we believe we can help transform support to the retail point of sale ... first in Latin America and then throughout the world.”
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