Broadband Changing E-Commerce
With broadband Internet access for consumers having past the 50% mark within the U.S., online expectations within the e-commerce world have changed dramatically. This trend has also encouraged Web site designers to use far more robust programs and graphics when designing retail websites. A recent survey conducted by Forrester Research reveals that many retailers are revamping Web sites to keep up with the trends, adding such features as rollover lists in navigational areas, strategic product placements and “what’s new” sections.
The Internet experience has changed radically for consumers in the last decade as slow consumer connection speeds limited designers in what they could really do with retail sites. The use of flash, large images and extensive product details often overwhelmed and frustrated visitors with slow download times on their home dial-up computers.
The surge in broadband, along with a much more Internet-savvy consumer has created a far more demanding online shopper. Consumers are mush more easily bored by sites today and continually expect a more dynamic online experience. The Forrester Research study concluded that Web designers, instead of being told to tone it down or make things simpler, are being challenged today to get creative. Boardroom conversations now focus on minimizing clicks and optimizing efficiencies.