Building Bridges CEA seeks to strengthen U.S. industry ties to
"The Chinese (consumer electronics) market is going to surpass the U.S. market within four years," forecasts Todd Thibodeaux, vice president of industry relations at the Consumer Electronics Association (CEA). "Within five years, the Chinese market will be bigger than the U.S., and it will just go on from there."
Faced with that economic reality, and in contrast to the anti-China sentiment flaring recently in Congress, CEA is working both sides of the Pacific Ocean to strengthen China's working relationship with the U.S. consumer technology industry.
The 2005 International Chinese Consumer Electronics Show (SINOCES), held July 1-4 in Qingdao, a coastal port city in Shandong Province, is CEA's highest profile China-centric venture. Like CES in its early days, SINOCES, organized in partnership with the China Electronic Chamber of Commerce (CECC), is primarily a buying fair for the Chinese domestic market, with a healthy share of attendees from Japan and Korea, as well. Last month, shortly after returning from China, Thibodeaux reported SINOCES has made strides in both the quality of its exhibition floor and its stature in the Chinese market. (An opening speech by Madame Wu Yi, China's vice premier, generated publicity for SINOCES throughout China.)