Building Bridges CEA seeks to strengthen U.S. industry ties to
And, in late May/early June, CEA executives Karen Chupka, Dan Cole and Doug Johnson headed to Beijing and Shanghai on a trade mission hosted by the Las Vegas Convention and Visitors Authority (LVCVA) and attended by other organizers of Las Vegas-based trade shows.
For CEA, the trade mission's main goal was to increase Chinese attendance at the International CES and promote Las Vegas-based tradeshows. At an executive level, during a meeting in Beijing, the CEA delegation personally invited Ministry of Information Industry (MII) Minister Wang Xudong to attend CEA's International Leaders In Technology program at the 2006 International CES.
The group met with China's standards setting organizations. "There's a general concern about China's creation of standards that diverge from international norms," says Doug Johnson, senior director of technology policy, CEA. For example, the Chinese are also evaluating standards—both from the U.S. and Europe—for their transition to digital television. According to Johnson, the Chinese goal is to have digital television broadcasts in at least some major markets by 2008, the year Beijing will host the Olympics.