Building Bridges CEA seeks to strengthen U.S. industry ties to
The electronic marketplaces, where an owner of a building leases booths or small stores to vendors, currently claim about 56 percent of China's CE industry revenue. The chain stores, such as GOME and Yolo, represent about 14 percent of China's CE industry revenue, but that share is growing at the expense of the marketplace channel.
The remaining 30 percent share is claimed by miscellaneous department stores, co-owned stores, supermarkets, brand stores, factory-operated stores and manufacturer authorized dealers.
"The market is evolving," Johnson says. "The role of the electronics market places is shrinking. The major big box retailers are playing a more significant role. Johnson adds that in Shanghai, "I was surprised to find smaller retailers focused on expensive, high-end audio products with home theater displays in glass-walled stores. In some case, they were carrying American brands of high-end audio products."