Building Your 12V Team: Finding the ‘Golden Employee’
How Hawaii’s Certified Sounds attracted qualified help from the mainland
One of the biggest business hurdles for mobile electronics retailers (and custom integrators, too) is finding qualified help. Typically, a successful shop follows this timeline: A young entrepreneur opens a small facility where he or she is involved in all facets of the business - from sales, to installation, to the monotonous paperwork at the end of the day. But their quality and good attitude shines through. The business grows, and they hire another employee, freeing up some time that would be spent in the installation bay on the sales floor. The extra sales coverage now has the second tech in the installation bay booked with larger jobs, and the owner pitches in whenever he or she can. The owner is not selling deck-and-twos, but rather, OEM integration, safety, and vehicle enhancement projects. Typical sub-$1,000 dollar jobs are now escalated to $3,000-$4,000 jobs with careful qualifying of the customer and good salesmanship.
Now, the biggest hurdle comes: Having additional manpower in the bay with the skillset and correct attitude to get the job done. As much as the business owner is thrilled to have the work, it is typically the angry spouse who after a few months steps in and states “How can you expect to have a family life if you get home at midnight four nights a week?” Their wisdom is correct. None of us are afraid of sporadic 12-hour days, but six days a week of burning the midnight oil will burn any business owner out quickly. The person who can help recoup business owners their valuable time is the specialty technician – the one who has the proper skillset to jump into a job and break it down into logical steps so even if they step away, the business owner or another tech can jump in and take over.