Tips To Increase Holiday CE Sales
CE specialty retailers, facing flat sales and increased online and mobile competition during the holiday shopping season, have to do even more to build out the basket and boost the average ticket.
"The stakes have never been higher for brick-and-mortar retailers," Steve Koenig, CEA's director of industry analysis, said during the 2013 Holiday Sales and Forecast presented at the organization's recent Industry Forum in Los Angeles.
According to the forecast, 27% of consumers plan to shop at a CE store (down 2% from 2012), 41% plan to shop online (35% in '12), 52% plan to shop at a warehouse (way up from 29% last year); and 47% plan to shop at a mass merchant (63% '12). Overall, 75% of consumers (77% '12) plan to buy a brick and mortar, while 45% plan to buy online (46% '12). Holiday sales are expected to grow 2.6%, down from 4%, for the CE channel. Expected growth for specialty electronics dealers, however, is 0%, while general retailers can expect a 4 % uptick.