Attitudes: Business is Better for CEDIA Members
Most custom integrators attending this year’s CEDIA Expo are feeling better about business this year than they have for the last few. We’re not saying things are booming, but a series of interviews we recently conducted with custom integrators, as well as CEDIA’s just-released 2012 Benchmarking Survey, point to many positive signs in the higher-end home market during the last six months and for the next year.
First, take the numbers (see page 46 for the full story). After flat revenue growth from 2010 to 2011, electronic system integrators (ESIs) expect a 12 percent bump this year. To handle that business, ESIs on average expect to increase their workforce by 10 percent, and that’s always a good sign.
ESIs are working harder for the same money, but they have focused on increasing profits. The vast majority are reducing overhead, selling more upgrades and add-ons, standardizing operational and installation processes, and changing product lines. The majority have also transformed their showrooms to demonstrate more integrated home technologies instead of only a dedicated theater, an important move in today’s market.