Buy.com Has Deal- Yes, Deal- With Howie Mandel
The online retailer Buy.com has launched a new multi-platform advertising campaign with the help of Howie Mandel, the comedian who hosts the popular NBC game show “Deal Or No Deal.”
Mandel’s contract with Buy.com, which runs for two years, will have him in television, radio, online and print advertisements, and also grants him a say in developing advertising concepts. The commercials will begin airing soon.
“Howie is a trusted household figure and led the pack in a survey of favorite personalities conducted with Buy.com customers,” Buy.com CEO Neel Grover said in the company’s announcement.