PRO Group Forges New Direction
Bjorn’s Audio Video prides itself on employee retention. But the San Antonio, Texas, retailer got hit hard earlier this year as two sales people and eight out of 13 installers left the company due to burnout, retirement and other reasons.
“It was such tremendous turnover,” said company owner Bjorn Dybdahl. “We had never seen anything like that.”
Dybdahl was fortunate not to lose much business and eventually hired six new employees within a few months. But he was faced with unprecedented training issues. So he turned to his buying partner, the PRO Group, and tapped into the Consumer Electronics University training service PRO partners with to help its specialty retailers face and overcome new challenges.