Nationwide Declares Sears the Enemy
Nationwide Marketing Group is pressing its dealers with a focus on appliance sales to target Sears as it primary competitor.
"We declared a common enemy this weekend and the common enemy in our world is going to be Sears," Adam Thomas, Nationwide's senior vice president of appliance marketing, said from the group's PrimeTime event in Orlando, Fla. "Sears is the enemy, and we're going to do everything in our power to attract the consumer to help our members take the share they need to survive."
The call to arms represents a slight shift in strategy for many Nationwide members. During the last several years, Thomas said, Nationwide appliance dealers focused on competing against The Home Depot and Lowe's because many people thought Sears would go out of business.