Buying Groups Deliver New Online Tools for Dealers
While the independent CE retail channel still sells the vast majority of its products in-store, online sales and marketing strategies are becoming more important. Here's a rundown of what some buying groups are doing to help dealers develop new initiatives and achieve set goals. For more insights from the full buying group roundtable, see the March issue of Dealerscope and every day on Dealerscope.com.
DEALERSCOPE: What new online initiatives have you introduced to your members in the last six months?
Jim Ristow, executive vice president of HES and ProSource: We’ve done an electronics-only and CE-only web site that actually is transactional; the members can sell online if they wish. But it has the look and feel of a national web site that they can re-skin and customize to their own look for a few hundred dollars a month. On the Brand Source side, we’ve done a great job and been on the forefront with a solution on the appliance side. On the electronics side, we’ve now expanded into boutique electronics companies that the integrator would use more than the retailer, so now we have a complete suite of solutions that will help the TV/appliance dealer as well as the integrator who is electronics only.