How Dealers Handle Shift Away From Hardware Sales
As part of Dealerscope’s annual buying group roundtable, we’ve asked buying group directors for their insights on some of the most pressing issues faced by today’s independent CE retailers. For the full buying group roundtable, please see the March issue of Dealerscope.
DEALERSCOPE: U.S. sales of all CE categories are expected to drop this year. One of the main reasons is that consumer interest is shifting from hardware to apps and streaming. How are you helping your members handle that shift?
Bob Lawrence, CEO, Brand Source: What independent members in total need to be looking at are things outside the norm. Obviously, in CE, accessories are always good. We’re also moving into outdoor. It’s a good category for everyone. A lot of it deals with the services of custom integrators. There’s huge opportunity on the CE side, too, in soundbars as well as audio, with the sweet spot being $399 to $999 and certainly, as high as $2,000, and the higher you go, the better the margin.