More Than Survival
Continued softness in the housing market, high gasoline costs, roller coaster stock prices, a frenzied presidential campaign and the consumer “fear factor” as standalone events would be enough to impact market conditions. Their confluence, however, has made planning for the future a bigger challenge than ever.
The executives who lead CE and appliance buying groups have created proactive strategies that can help their members effectively push back at these buffets beating against their businesses. They share some of their 2008 game plan and the thinking behind the strategies.
Dealerscope: Were your members’ sales up or down in 2007?