BuzzFeed, GE Partner Up to Release Tasty One Top Smart Appliance
BuzzFeed—the same BuzzFeed that’s known to post lots of pictures of cats and other viral content—is diving into smart appliances. The publisher, in partnership with GE Appliance’s FirstBuild subsidiary, has launched the Bluetooth-enabled Tasty One Top smart appliance. The One Top will connect to the new Tasty app (available now), to completely upend the cooking experience.
Tasty is a brand under the BuzzFeed umbrella that developed itself as a popular destination for all kinds of recipes. Their main focus has been quick hit videos on social media platforms like Facebook and Instagram. And, in typical BuzzFeed fashion, their clips tend to go viral fast. The announcement of the Tasty One Top comes ahead of the brand’s second birthday on July 31.