Here's Why CE Retailers Could Benefit from Toys R Us’s Demise
As a kid who grew up running up and down the aisles of the local Toys R Us around the corner from my house, the thought of Jeffrey the Giraffe going extinct is one that makes me incredibly sad. That’s the situation that the lone toy-focused big box store in the U.S. faces as all of its 875 Toys R Us and Babies R Us locations could shutter by as soon as next week.
If that were to happen, it would be a devastating blow not only to the brick and mortar retail industry, but also the toy industry in general. In particular, as CNN Money pointed out, it would create all kinds of trouble for some iconic brands like Barbie and Lego, which are already struggling as it is.
The blow would be somewhat softened by the existence of physical retail giants like Target and Walmart—each of which have fairly significant toy sections in their brick and mortar locations. And, of course, there’s the online shopping segment that exists, which, for all intents and purposes, is really what did in a company like Toys R Us.