Canon Launches "Your Second Shot" Campaign
Canon U.S.A. Inc. is inviting consumers to relive an unforgettable moment with the launch of the Your Second Shot advertising campaign.
With an emphasis on the importance of great photography coupled with Canon’s advanced technology to help deliver impressive images, the new Your Second Shot campaign showcases the image-quality value of the Company’s successful HS SYSTEM; a technology used to sharpen image clarity under poor-lighting conditions. The campaign, kicking off today, encourages consumers to reclaim their missed moments through the Canon HS SYSTEM technology.
Many people encounter the issue of unclear, blurry photographs in dimly-lit settings, or darkened backgrounds and overexposed subjects when using a flash. In providing a solution to this problem, Canon advocates the HS SYSTEM; a technology used to enhance image quality in low light situations without the need for a flash. To promote this technology, Canon is helping real people recapture their lost moments with the Your Second Shot campaign.