Capitol, the leading consumer electronics distribution source for premium incentive resellers, as well as residential systems and light commercial contractors, and consumer electronics dealers, will soon present a new video series that builds on its popular “Minute with Mike” by following up with 20-minute webinars on some of the most relevant products in CE, residential and commercial installation.
Each month, “Capitol Connect” will follow up a “Minute with Mike” segment with a 20-minute webinar that features a more detailed look at a new product or emerging technology that offers important business opportunities to installation professionals. Capitol’s technology specialists will deliver important points on what sets these new products apart from the competition, and how best to communicate their benefits to clients.
“For as long as we’ve been in business, Capitol has treated dealer education as one of our top priorities,” said Curt Hayes, President and CFO, Capitol. “Since we established our YouTube channel and debuted the ‘Minute with Mike’ series, our customers repeatedly ask for primers that go beyond a short introduction. Twenty-minute ‘Capitol Connect’ clips delve deeper into each product’s value proposition while keeping a clear focus on the top-line benefits that matter most to end-users.”