Capitol Sales Looks to 2011
Capitol Sales’ director of strategic development, Jeff Kussard, says the distributor is moving into the new year with plans afoot to announce new vendors and product categories relevant to its integrator customers, with details to come after the start of 2011. It will also soon solidify the particulars for its mini trade show, slated to take place in early May in the Twin Cities market.
The company also has just received the accolades of the Web Marketing Association for “Outstanding Achievement in Web Development” for its re-deisgned e-commerce site, and Kussard said it will continue to refine the site to include a “boutique approach” that is currently demonstrable by a click on vendor KEF’s logo. That click actively links an information-seeker to KEF’s Web site. “Vendors are excited about the concept,” said Kussard, adding other vendors were expected to be up and running in similar fashion in the first quarter. “For manufacturers,” he said, “it will be an opportunity for them to present their vision and their voice, and to tell what sets them apart. It’s an opportunity also to present their product range in its totality and in the best light possible.”
Kussard offered some views on the progression of consumers’ and integrators’ appreciation and understanding of IP technologies – through the expected ubiquity of “connected TVs” on the 2011 retail scene. “IP-connected TVs could be at the tipping point,” he said. “They have been around for four years already, but have not been nearly as compelling as what consumers will start to see in 2011. I think you will see some IP breakthroughs from TV vendors” in terms of new apps and greater user-friendliness.