Capitol Sales will launch a new phase of its Learning Institute program beginning in January that will adopt what Jeff Kussard, director of strategic development, termed a “guerrilla approach” to education.
The 2009 program just concluded after a six-city tour that started in April, and the 2010 program will still take the training to the trainees – but the sessions will run two days and include participation from four vendors, each of which will conduct half-day trainings. “We’ve experimented with the new format at our facility in Minnesota,” said Kussard, “and found that a more compact program could translate to the road.”
The fine-tuned regional outreach, which will likely alternate between off-campus locations and training at Capitol Sales’ facility, pairs synergistic vendors whose technologies support one another, he explained. “It makes sense logistically,” he said.