Capitol Steps - Energy Star for the Holidays
The 2003 Energy Star Home Electronics Holiday Campaign will feature next-generation products through online gift guides, a national media push, co-sponsored advertorials, educational outreach through local utilities, point-of-purchase displays and box inserts for qualified products. Retailers can participate in various ways, from highlighting Energy Star partners and products on their Web sites and in-store video loops, to conducting sales associate training, to using point-of-purchase materials in their stores. Retailers are also encouraged to increase their inventory of Energy Star-qualified home electronics to meet growing demand for these products. For more information on how to participate in this year's campaign, visit www.energystar.gov and click "Partner Resources," or contact Chris Cloutier at D&R International (an EPA contractor) at (651) 644-4017 or firstname.lastname@example.org.
This year, electronics retailers can help consumers have it all — the latest home electronics that also save energy and help protect the environment for future generations. Now that's a gift.