Capitol Steps Future Connections
The opportunity here is to find a way to balance the desire of the aftermarket mobile electronics industry to continue to deliver innovative products that match consumer demand for new technology and the automaker's desire to offer advanced automotive technology that delivers on the promise of safer, higher value vehicles.
With consumer demand for the latest entertainment and information technologies outpacing the automotive development cycle, how can the automotive and electronics industries work together, from drawing board to dashboard?
The implementation time for automakers to deploy new infotainment and telematics technologies is still much longer than tech-savvy consumers will accept. New consumer electronics technologies traditionally go from prototype to store shelves in a matter of months, so devices or systems that were designed into a car three to five years ago can hardly be called "new" by consumer behavior standards. With 100,000 miles now being considered automotive midlife, the dashboard technology in a new car is often outdated before the warranty has expired.