Capitol Steps- The DTV Tuner Mandate
We have a great story to tell consumers. Consumers can choose from a wealth of DTV products that are in stores today. Manufacturers offer more than 400 DTV products at a wide range of sizes, display types and prices. And even as new features and other improvements are added, the prices of DTV products decline by 2 percent a month. In 1998, the average selling price of a DTV monitor was $3,500; in 2002 the average price fell to $1,750. And even as broadcasters continue to drag their feet, satellite and even cable operators are shifting to HDTV. Showtime, HBO, HDNet, the Discovery Channel and other programmers have full-time HDTV networks.
So what can you do? Tell consumers that now is a great time to buy DTV. Tell them about the wonders of digital television. Extol its virtues. Remind them of the lifelike pictures and surround sound that comes with HD. The actions—or lack of action—in Washington, D.C. will kill the market only if we let it. Don't let the public policy debates in Washington prevent our industry from doing what it does best—developing and selling the greatest technologies in the world.