Taking CE on the Road
New research from the Consumer Electronics Association shows the average American household owns 25 consumer electronics devices and spends about $1,500 annually on such products. And with the average American spending nearly an hour a day behind the wheel, according to National Bureau of Transportation Statistics, it’s no wonder that many of the hottest CE devices are designed to go on the road alongside their owners.
Aftermarket CE products for motor vehicles is one of the fastest-growing segments of the CE industry. This area of the industry saw shipment revenues increase by over 12 percent in 2006, and it’s expected to increase another 10 percent in 2007 to $9.71 billion in factory shipment revenues.
But have vehicle manufacturers responded to this growth by making aftermarket CE devices easier to integrate into the cars they manufacture? A new study of mobile CE installers conducted by CEA suggests they have not. In fact, the study, building upon data first collected in 2005, reveals the complexity of aftermarket CE installations has steadily increased since 2000, the first year for which research is available. (For more on the installation market see our special report beginning on page 34.)