Case Study: Peerless-AV Provides Successful Retail Solutions for Canadian Retailer, Visions Electronics
In late 2014, Vision Electronics, a retail chain of 32 electronic superstores, began looking for ways to increase revenue streams and diversify its AV support offerings across its retail, commercial, and custom solutions business units.
After speaking with numerous vendors, the Visions team visited Peerless-AV’s headquarters in Aurora, IL and met with the Customer Experience Team comprised of Sales, Marketing, Product Development, and Customer Solutions experts.
Through this meeting, Visions identified several needs:
Earl Naegele is Managing Director of Commercial Sales for Peerless-AV. Naegele is responsible for the management of Peerless-AV’s National Accounts and Pro AV Sales teams. As the primary point on contact for all Commercial Sales at Peerless-AV, his core mission is to manage and streamline the sales efforts to key customers.