Casio Launches TRYX
Casio celebrated the upcoming release of its TRYX camera Thursday night with performances by Nicki Minaj and The Roots at the Best Buy Theater in New York City.
In a video presentation shown at the press conference, Mike Vitelli, president of Best Buy, Americas, said his company worked with Casio on the TRYX's design and format to optimize the customer experience.
"Together we're ushering in an entirely new Casio camera," Casio CEO Toshiharu Okimuro, said after the video. "This is the future for Casio."