Casio Celebrates G-SHOCK’s 35th Anniversary
On the heels of the sale in September of its 100 millionth G-SHOCK watch, Casio celebrated the 35th anniversary of the launch of the iconic timepiece line on Nov. 9 at a NYC-held event at The Theatre at Madison Square Garden. The event, followed by a concert, featured Casio president Kazuo Kashio and the G-SHOCK’s “founding father,” Mikuo Ibe.
The occasion celebrated G-SHOCK’s “absolute toughness” with appearances by athletes. One highlight was an appearance by former New York Ranger hockey star Mark Messier – the captain of the 1994 championship team – who slapshot a few G-SHOCKs into a goal for the audience in an evocation of a classic Casio TV ad – to prove that the brand’s signature ruggedness claim endures.