Catalyst AV, HTSA and AVPro Team for Dealer Profits
The Catalyst AV independent residential and pro A/V distribution network, the HTSA buying group and the AVPro group of connectivity manufacturers have formed an industry coalition, it was announced. Catalyst AV will act as a fulfillment center for AVPRO products as they move to HTSA dealer members.
"Catalyst AV, due to its extensive programs, is the perfect partner for AVPro and HTSA,” said Helge Fischer, Catalyst AV’s executive director, in the announcement statement. “The benefit to HTSA is a very strong program with local warehouses and speed to market. It was an easy decision to partner with HTSA as we are already selling to a number of their members and now we can broaden it out to the entire group. The HTSA members.… deal with a value-added distributor group, receive local support, and it is a mutually beneficial relationship.”
HTSA Executive Director Jon Robbins added, in the statement: “HTSA feels very fortunate to have partnered with AVPro... Their philosophy of supplying state-of-the-art products through ubiquitous education of dealers matches perfectly with the HTSA endeavors. Added to this unique partnership is the involvement of Catalyst AV distribution network, which will bring procurement of these high-technology products to a very high level.”
Jeff Murray, president AVPro, remarked in the statement: “AVPro is excited to join HTSA as a connectivity provider. This places our brands – AVPro Edge, Bullet Train, and Murideo – in front of the top residential integrators in the country. AVPro makes cutting-edge 4K and 8K products that help integrators build state-of-the-art systems for their customers. Further, these brands are available through all Catalyst AV locations in the United States, making them easily accessible to dealers.”