The Catalyst AV distribution network of nine independent CE distributors serving the residential and pro AV channels, and The Edge Group, a distributor-owned buying and marketing group, have announced the formation of an alliance to benefit the members, manufacturers, specialists, dealers and integrators of each group.
According to the announcement, the purpose of the alliance is to increase the volume of each group, become more dominant in each’s own industry niches, and utilize support of each other’s programs in an effort to do more business and be more profitable.
“The Catalyst AV/Edge strategic alliance furthers our goal of providing broad based support to the integrators in the Pro AV custom channel,” said Helge Fischer, Catalyst AV executive director, in the announcement. “The Edge Group are experts and specialists in industrial electronics, data networking and security industries and the Catalyst AV members can support The Edge Group members in audio/video applications. By combining strengths, such as some of our manufacturers’ buying programs, each group has the opportunity to continuously improve their competitive advantage.”
Said Ron Meyers, president and CEO of The Edge Group, “By aligning together, Catalyst AV and The Edge Group are delivering increased value to their members and suppliers with added strength in their respective channels. This is an ideal alliance to grow business through expanded product offerings, shared expertise and local inventory to support the members customers’ needs in markets across the U.S. and Canada.”