CBS Brings Out Show-Themed Gadgets
Television content providers, led by NBC Universal and Sony Pictures Television, were out in full force at International CES last week, demonstrating how their programming fits in with the multiple platforms of gadgets available elsewhere on the show floor.
Now, one of their competitors has done them one better, in actually producing gadgets based on their shows. CBS Consumer Products announced, also at CES, that it will soon debut both an MP4 karaoke machine based on The CW's “90210,” and headphones based on “Ghost Whisperer,” a CBS network show.
CBS maintains half-ownership in The CW network. CBS Productions is the producer of both shows.