Dealer Data: Looking into the Future of ESPs
Warranties and extended service plans might be a lot lighter than a brushed stainless deluxe refrigerator and more svelte than a flat-panel TV, but they aren’t nearly as sexy. They are, however, as much a retail product as anything else sold on a showroom floor. And in the one way that really counts - margin-oomph - they’re a lot more impressive, than many of the items they assure.
Make sure to check out this month’s issue of Dealerscope to hear what some prominent providers have to say about the benefits and challenges of selling ESPs in this age of short product lifecycles, low-priced electronics and unassisted sales floors.
So what products are consumers buying warranties for?