CE China 2018 in Review: The Retail Platform for International Brands
On Saturday, the third edition of CE China, a global IFA event, successfully closed after three days of providing a convention for growing business opportunities by building new pan-Asian connections and gaining deep market insights.
In total, 146 companies from 12 countries presented their brands, showcasing consumer electronics and home appliances products. On top of that, 25 prominent speakers from 9 countries shared their market knowledge with retailers, trade visitors and prosumers. “CE China 2018 demonstrated a clear growth in quality. It proved that our focus on organizing a premium retail event bringing together global brands with relevant market players while providing deep market insights is the foundation for growing business“ said Jens Heithecker, Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin. “Our various strong and strategic partnerships, especially with major Chinese retailers like Suning, enabled us to fulfill these ambitions, underlining the bright perspectives for CE China,“ he added.
With the closing of the show, representatives of global brands also stressed the quality of the show and reinforced the assessment made by Zhao Feng, Vice President and CTO of Haier Home Appliances Group, who had called CE China an “ideal platform”.