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IFA Executive Director Jens Heithecker spoke with IFA International about the success of the CE China show, what makes it different from other IFA shows, and the organization's expansion into new and other emerging markets.
How is CE China progressing and what will be new this year?
Heithecker: Two years ago, we established CE China and we knew right from the start that we had a completely different focus to any other show, and that it would be a long way.
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IFA International is the official show daily for IFA. It's a media companion for trade visitors and journalists, helping them get the most of their day at IFA.
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