The mission of CE Interactive (CEI) is to make consumer electronics simple. CEI has developed the definitive platform that simplifies cross-brand connectivity, reduces “no fault found” returns, improves bundling, improves brand loyalty and improves the customer experience. CEI’s platform embodies cross-brand product attributes, meta-data and advanced logic and delivers this powerful combination through both turnkey end-to-end solutions and open API’s for developers. CEI’s industry platform is enabling the next generation of services for the CE industry.
CEI’s CEO, Dean Summers, founded Partsearch Technologies, the industry standard platform for parts and accessories. He has reunited his core team to tackle similar challenges at CEI as they relate to simplifying the CE experience.
CEI’s end-to-end solution, Virtuoso, uses the platform to make intelligent recommendations for the correct cables and peripherals for a specific set of brands and models. It also generates set-up and quick-start guides to ensure proper system set-up, optimization and operation. End users can store this “portfolio” of products in their own CEI Data Lockers that they can access and add to over time. Virtuoso is “private labeled” for retailers as a turn-key solution that sales agents may access on retail floors and their customers may access on the web before and after the sale. Different versions of the application are also available to manufacturers and service providers.