CE Interactive Partners With CEA
CE Interactive recently announced a strategic partnership and investment by CEA. In addition to promoting the CE Interactive platform to members, CEA will assist CE Interactive with gathering OEM data. Dean Summers, founder and CEO of CE Interactive, said, “Innovation in services has not kept pace with product innovation, and this alliance is representative of a strong commitment from CEA to provide the best possible customer experience; before, during and after the sale.”
CEI is a technology company providing retailers, OEM’s, service providers and consumers multi-brand model specific support solutions at all critical customer touch points; on the retail floor, through a call center help desk, through a service or installation event, and by the customer directly over the web. The company’s goal is to enable clients to boost accessory attachment rates, increase customer loyalty, reduce product returns, and obtain intelligent data for targeted marketing initiatives.
North American Publishing Company, the parent of the Consumer Technology Publishing Group, has made a strategic investment in CE Interactive in it’s effort to support solution technologies for the consumer electronics industry. “We understand that product returns and consumer education are huge issues for the CE industry, and CE Interactive is an excellent tool to help with these issues. CE Interactive has created a solutions-based product, so we felt strongly that making an investment in something that will benefit consumer electronics retailers and manufacturers would be a good thing for the industry,” said Eric Schwartz, president and publishing director of CTPG, publisher of Dealerscope, Custom Retailer, Picture Business, E-Gear and Home Furnishings Business magazines.
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