CE Retail Confidence Index: Dealers More Enthused Heading into December
With the election behind them and Black Friday filling their coffers, consumer electronics retailers were slightly more confident heading into December. The second Dealerscope CE Retailer Confidence Index found that overall confidence was up over two-and-a-half points from November, reaching 192.15.
The uptick in confidence follows up on a Black Friday holiday shopping weekend that was, by all accounts, a rather historic one. Retailers—consumer electronics ones in particular—saw increased foot and online traffic year-over-year, and total sales were up. And, as we’ve reported over the past week, there is still plenty of shopping to be had as the industry continues the push to 2017.
One of the areas of the study that we held off on detailing in the initial report was by-product-category confidence. Moving forward, this is going to be one of the more interesting segments to keep an eye on. There’s only so much that can be said, for example, about emerging tech categories and how well they should perform month to month. What’s more interesting is hearing directly from the people selling these products about just how they’re performing and how well they expect different categories to perform.