Pull Up A Chair
So the challenge for manufacturers and retailers alike is to accelerate product development towards products which work well with these new televisions: furniture which accentuates the form factor of the television and integrates into both traditional and non-traditional living spaces.
While this is a great opportunity to attach profitable accessories to the sale of a host device like a television, the risk is that consumers don’t yet know themselves what kind of furniture they want for these newfangled TVs, nor that it even exists. And store merchandising doesn’t help: a typical CE store floor shows a sea of flat panels mounted on retail display walls making it difficult for consumers to visualize the sets in a living space and weigh important considerations such as:
• cable management—a key issue for home theater which well-designed furniture solves